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What will happen to my recorded video? (Sonar)
What will happen to my recorded video? (Sonar)
Niclas Nielsen avatar
Written by Niclas Nielsen
Updated over a week ago

After you have successfully uploaded your video, the video will be hosted and stored securely on our platform for analysis purposes. Our clients will be able to login to their platform in order to see your interview and review your feedback.

It is important to note that we (Sonar) are the sole data processers (unless otherwise agreed to), meaning your data or video will not be directly shared with our clients and is securely contained within the Sonar ecosystem. If interested you can check out our Terms and conditions.


When your recording is approved, the client will look through your video to listen to your opinions and analyse your behaviour. By looking through and analysing the recordings from multiple participants, the client can generate insights which they use to empower their decision making.


During the analysis your video/feedback will be divided into multiple smaller video clips called 'nuggets'. These nuggets contains your feedback to specific subjects or themes that you've discussed during your interview.

All similar or related nuggets from you and other participants are then grouped and organised into bigger containers called 'Insights'. These Insights, containing multiple different nuggets, are used to give the client insight into their new product or solution by answering their business questions.

Emotional Reaction

If your camera was enabled during the interview session, the nuggets will also contain a visualisation of your emotional reaction. Were you happy, angry, sad, neutral etc. while talking during a specific time frame.

Sentiment Analysis

On the nuggets we also analyse and visualise the sentiment of what on the nuggets. Meaning are what you're saying positive, neutral or negative.

The sentiment of all nuggets are also summarised for all Insights so the client is able to get a better overview

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