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The different recruitment methods
The different recruitment methods

Explanations of the different recruitment methods available in Sonar

Niclas Nielsen avatar
Written by Niclas Nielsen
Updated over a week ago

Recruit yourself

Highlights

  • One link for all participants

  • Ideal if you have your own participants or recruiting through social media

Copy the Participant link and share it with Participants through your preferred channels (email, social media etc.)

Participants are taken through your screener and if qualifying go through a quick setup of the Sonar Recorder extension, or if they can choose to participate without an extension (supported browsers: Chrome, Edge, Safari, Firefox and Opera)

The participants are guided through the setup steps - introduced to how everything works, how to grant permission to recording their screen, camera or audio and start testing.

Screener link

Distribute yourself - perfect if you have your own group of participants that you can reach out to.

Share your study with participants through your preferred channels direct, email, social media

Reject / qualify participants yourself

When choosing to recruit yourself, the participant link will be provided which

Distribute the participant link(s) yourself via email or social media. All participants will be asked to complete the audience criteria and screener questions and automatically qualified (or rejected). We recommend you recruit yourself when you have access to potential participants through your CRM system or e-mail database.

Panel recruitment [BETA]

Source your participants through Cint – a global panel with 155+ million consumers across 130+ countries. All participants will be recruited based on your audience criteria, asked to complete the screener questions and automatically qualified (or rejected). We recommend you recruit through a panel when you are recruiting a broad business-to-consumer audiences.

Specialist recruitment

Ask a recruit specialist to distribute the participant link(s) on your behalf. All participants will be recruited based on your audience criteria, asked to complete the screener questions and automatically qualified (or rejected). We recommend you recruit through a specialist when you don’t have easy access to potential participants or if you are recruiting business professionals within a specific functional area.

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