Whether you need to upload and analyze your own data, create and share CX data or just search and explore what's already on the Insights Hub, we have a user role tailored for your specific need.

The Admin user role is the most powerful user role on Sonar. As an Admin, the user can manage their Team account and start inviting users, assigning roles, changing roles and removing users again. Additionally the Admin user has all the same attributes as the Producer.

A Producer user can, additionally to Collaborator access rights, also create studies to collect research, upload interviews, analyze and manage user research. The Producer user role enables teams and organisations to store and manage all their CX data in one place, regardless of data source and analysis methodology. A Producer can also invite users to the specific project they have created. The Producer user role is usually used by CX and Insights Managers and UX researchers.

This user role can view and manage CX data generated by Admins, Producers and Sonar. A Collaborator can search CX data across studies, create insights and share them with team members. This user role is typically used by Insights Managers in teams that leverage Sonar’s end-to-end platform for collecting CX data and insights.

The Viewer user role has read-only access to CX data and Insights, and can view and share Insights created by Sonar and Producers and Collaborators. The Viewer user role is typically used by team members who quickly search for answers to customer related questions. This role is perfect for accessing and exploring high level insights, to share and deploy within their organisation.